✨ Meet Haley ✨
The Heart Behind HaeBae
Hey friend — I’m Haley Dawn Coulter, a Barrie-based content creator, small-batch skincare maker, and single mama to my sweet boy Hendrix Ray. I’m the founder of HaeBae Holistics, where we believe in simple, natural skincare you can actually look forward to. I’m also the face behind Reeled In by HaeBae, where I create scroll-stopping reels and authentic lifestyle content for brands and businesses.
My Story
My journey began with my skincare line. Making and selling my own beauty products taught me how to market myself, which led me to start experimenting with reels. I quickly fell in love with the process — not just for my business, but as a way to tell stories and create a feeling.
I began helping friends and local businesses create content too, and just like my skincare, that side of my world started to grow. Soon I realized I could intertwine the two: by offering skincare to my own customers as well as wholesale my skincare to local businesses and and offer reels to showcase their services.
then life shifted... ⏭️
then life shifted... ⏭️
Then life shifted — I became a single mama. My mission now is to create a sustainable future for Hendrix while helping my community shine. Through HaeBae Holistics and Reeled In by HaeBae, I fill a real gap for businesses by making content that connects, because I know how much work it takes to run a business — and how powerful Instagram can be when done right.
my platform and UGC
If you’re here for UGC, you’ll want to know what my platform is all about.
On Instagram, I share a mix of motherhood, lifestyle, healing, and creativity — always through an authentic, high-energy lens. You’ll see:
Motherhood & healing → navigating single mama life, co-parenting, self-love, and growth.
Lifestyle & home → colorful DIYs, retro kitchen vibes, and simple hacks to make life easier and more aesthetic.
Local adventures → showcasing Barrie gems, mama-and-mini outings, Airbnbs, and experiences that inspire other moms to explore.
Honest recommendations → products, services, and rituals that truly make my life better.
🌼 Do our values align?
My content is always personal, playful, and rooted in real life — blending the energy of motherhood, lifestyle, home, adventures, and honest recommendations with my Hype Girl Haley side through dance and fitness. I don’t just show a product — I show how it feels and the difference it makes in my everyday routine.
If your brand values connection, authenticity, and storytelling that feels like a trusted friend’s recommendation, then we’ll mesh beautifully. I create to share the experience of your product or service — the feeling, the transformation, the why it matters. That’s the kind of content that resonates with people, builds trust, and drives results.
HaeBae Holistics
The meaning behind the brand.
hae·bae
acronym
stands for “Helping Anyone Else Before Anything Else”
also the nickname of the founder of this company.
ho·lis·tic
adjective
MEDICINE
characterized by the treatment of the whole person, taking into account mental and social factors, rather than just the symptoms.